Blacksocks make sure that their customers stay satisfied while having no trouble once they try the variant for the first time. Trusting your men’s underwear brand is not easy but important. The fact that Blacksocks underwear never makes the wearer regret is the thing that makes the brand lovable. It is highly important for Blacksocks to meet the customer’s expectations. The collection of men’s boxers and men’s briefs takes away all the attention when you scroll down the website. Investing more time to put the effort in bring the best style of men’s underwear, Blacksocks has unique designs that are hard to find. Blacksocks took over the online business and grew a lot getting unstoppable.įrom the classic to the fashionable one, Blacksocks has different styles of underwear for men to offer its customers, that include comfort, support, and heavenly feeling down there. Just like people loved wearing the socks made of the best fabric, they also loved the construction and the texture mix which resulted in the men’s underwear which made everyone love it. It was in 2008 when Blacksocks underwear came up and took over the fashion industry. Der Schweizer Sockenversand Blacksocks ist angetreten, die Herrenstrumpfbranche ins digitale Zeitalter zu führen. Blacksocks is the men’s underwear brand that initially sold only black socks. ^ 'Blacksocks wandelt in den Fussstapfen von Amazon'.^ 'Radio-Tagged Socks for the Obsessive'.^ 'Classic Calf Socks: Smarter Socks with Plus+ | BLACKSOCKS'.^ 'Thanks to RFID, You'll Never Lose a Sock Again'.^ 'History and Milestones since 1999 | BLACKSOCKS'.^ 'Sock subscription service reaches US - Direct Marketing News'.^ 'Review: is as simple as it sounds'.'Socks Don't Match? How About a Subscription?'.

^ BusinessWeek article, 'BW Online | J| A Web Outfit with Socks Appeal'.

^ 'Entertainment News, Celebrity Interviews and Pop Culture - ABC News'.

^ 'Made in Italy: the Origins of Our Socks | BLACKSOCKS'.

^ 'Review: Is as Simple as It Sounds'.

^ 'The World's First Sock Subscription | Order Online | BLACKSOCKS'.In April 2017, Blacksocks launched an order button for customers to order socks and other items directly from their closets. The app also contains a scanner that determines the extent of color fading for any brand of sock, and provides data about the socks such as wash count, date of order, paired status, sock ID number, and whether the sock is left- or right-footed. In addition, Blacksocks released an iPhone mobile application, which, when used in conjunction with the Sock Sorter, beeps once a single sock is brought next to its pair. Smarter Socks are implanted with RFID chips that communicate with the Sock Sorter, which allows iPhones to be RFID-compliant. In September 2012, Blacksocks released its Smarter Socks, the first socks to use radio-frequency identification technology to facilitate sorting and to ensure that each sock is correctly matched to its pair after washing. In September 2008, Blacksocks celebrated its one millionth pair of calf socks sold. Rosen was selected for the position after she approached Liechti about marketing the concept in North America after she learned of the service during a European business trip. The Rosen Group also oversees the company’s public relations efforts. Lori Rosen, founder of New York-based public relations firm The Rosen Group, serves as managing partner for U.S. The company's subscription offers three pairs of identical socks every four months for an annual 'sockscription' of $89. North American launch īlacksocks expanded its coverage when it launched in North America on March 19, 2009. By 2009, Blacksocks had delivered over one million pairs of socks to Europe. In 2001, the company changed its name to Blacksocks SA, a corporation based out of Zurich. According to Liechti, he was inspired to form a sock subscription service after wearing and mismatched socks to a traditional Japanese tea ceremony for business clients. The company was founded in 1999 by Marcel Roth and Samy Liechti as a general partnership.

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